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Who lifts the heaviest weight, moms or dads?

Who wears the heaviest hat when it comes to career and parenting?

Historically this was a one way road with clearly defined boundaries between moms and dads, however, this has changed.

More and more dads desire to spend more quality time with their kids

while more and more moms desire to continue to pursue their career.

This is a fact that we should all recognise and support.

Companies have a huge opportunity to demonstrate their support for working parents so that they can continue to pursue their career ambitions while caring for their growing families without feeling

- guilty
- overwhelmed by conflicting priorities.

This, to me, pays back a million times over even in performance terms.


I'm honored and priviledged to collaborate with How Do You Do It that works in this field since 2006 with great results.
Reach out to them if you are serious about retaining and supporting your working parents.

They operate worldwide.